Euralis is an agricultural and food cooperative group, based in the South-West, which is organized around several complementary activities, from agricultural production to food. In such a multi-activity environment, collaboration is not a “plus”: it is the daily routine. Sharing the right documents, aligning teams, circulating information, working quickly without losing rigor. Google Workspace has become a common foundation.
Then generative AI became a concrete subject. Not a distant promise, but a capacity to integrate into real uses, with a clear challenge: to transform the test, without leaving AI as a subject reserved for the most curious.
A multi-entity group, the same movement to start
The Digital Skills Center of the Euralis IT department, in consultation with the Human Resources teams, is piloting the development of skills in digital uses, with a demanding field reality: several entities, varied professions, different rhythms. In this context, adoption cannot rely solely on goodwill.
This is precisely where GSkills comes in: structuring, making progress visible, and giving teams a simple framework to move forward, without multiplying the tools.
"We are already seeing a palpable impact on digital acculturation. GSkills is integrated into our international multi-activity organization, and participates in our acculturation plan for generative AI called IAcceleration."
Ignacio ECEIZA, Head of Digital Skills Center, Euralis Group IT Department
Gamification that transforms effort into collective dynamics
What is striking in Euralis' feedback is the way in which progress becomes visible and motivating. Instead of a “follow one day” path, employees get involved, come back, move forward, accumulate badges, and get caught up in the internal challenge.
In some activities, the dynamic is particularly marked, with teams that embark quickly and pull others up. Commitment is not due to a speech, it is due to the fact that everyone sees where they are and wants to continue.
"The gamification of GSkills courses is widely appreciated, and employees challenge each other on their ranking and the number of points acquired."
Ignacio ECEIZA, Head of Digital Skills Center, Euralis Group IT Department
IAcceleration: making Gemini a use, not a subject
Euralis' IAcceleration acculturation plan sets a strong intention: to integrate generative AI into the reality of work. And to avoid the “extra tool” effect, Euralis has focused on a clear path, centered on uses.
In GSkills, this translates into a very marked interest in the course dedicated to AI, with Gemini as the entry point. The idea is not to add an abstract layer, but to guide employees towards concrete cases: better writing, better summarizing, better preparing, better structuring.
"We identify a core of very committed users and a strong appetite for the course dedicated to AI (“Use of Gemini App”)."
Ignacio ECEIZA, Head of Digital Skills Center, Euralis Group IT Department
An interface that facilitates adoption, without friction
The second version of GSkills has also changed a key point for Euralis: the handling. When the tool is clear, the entry barrier disappears, and the energy can go to the right place: to progress.
"The clarity of the platform greatly facilitates navigation. We didn't have to train our employees on GSkills. The scoring and completion system allows you to immediately visualize progress, which creates a motivation and positive challenge engine."
Ignacio ECEIZA, Head of Digital Skills Center, Euralis Group IT Department
Fine-tune piloting with organizational units
Structuring adoption also means being able to follow it closely, at the right level. In an organization like Euralis, the “global” reading is not enough: you have to be able to understand what is advancing, where, and how to help.
Euralis insists on the value of reports segmented by organizational units (countries, companies) from their Google environment, to manage daily with a reliable and exploitable reading.
"Segmentation by organizational units from our Google environment (countries, companies) allows us to follow the progress of the courses in detail. The reliability and accuracy of these reports are major assets that facilitate the management of our acculturation project."
Ignacio ECEIZA, Head of Digital Skills Center, Euralis Group IT Department
The right support when it matters
Finally, Euralis highlights an often underestimated point: responsiveness. Because when a platform becomes a pillar of an internal program, you have to be able to move forward without blocking and keep up the pace.
"I would like to take this opportunity to express my satisfaction with the responsiveness of the GSkills technical teams."
Ignacio ECEIZA, Head of Digital Skills Center, Euralis Group IT Department
What the Euralis story shows, for all organizations
Euralis illustrates a very pragmatic approach: start from a collaboration base (Google Workspace), provide a motivating framework (courses and gamification), then accelerate on AI with a clear program, IAcceleration, where Gemini gradually becomes a reflex.
If you are looking to start the same type of dynamic, the question is not “should we talk about AI”, but rather: how to help your teams really use it, in their daily life, with simple management and visible progress.
Euralis did it with its IAcceleration and GSkills program. If you want to build a similar approach around Google Workspace and Gemini, the GSkills team can show you how to structure your deployment, your paths, and your management.
